The NCAA is moving forward with a plan to allow university athletes to earn money for sponsorships and a host of other activities that involve personal appearances and social media content.
The NCAA announced on Wednesday that its Board of Governors will support athletes profiting from their likeness, names, and images like never before and without the participation of association, schools or conferences.
Ohio President and Chairman Michael Drake called the move “unprecedented” on the part of the NCAA.
The next step is for members to draft a bill by October 30. Many details still need to be worked out, including how to ensure that these sponsorship agreements are not used as inappropriate incentives for recruits. Schools will have a formal vote at the next convention in January and the new rules will come into force no later than the 2021-2022 school year.
“The NCAA member schools have adopted a very real change,” NCAA president Mark Emmert said on a conference call with reporters on Wednesday.
The move comes months after a number of states, including California, passed legislation allowing students to receive compensation. In a statement released on Wednesday, Emmert said the NCAA will work with states and Congress to align their rules with local regulations.
“It’s clear we need Congress’ help in all of this,” Emmert said.