The company, Just Add a Kid felt the full force of the internet when they placed a T-shirt with a monkey print with a cardboard cutout headpiece of a child of African descent. Twitter went to a stand still when someone uploaded the photo.
The company quickly came to the defense of their line saying that it was misunderstood and taken out of context. “We are looking into all the situations that led to this little incident, ” said Co-creator Lowell Cohen. “We are looking at the vendor; we are speaking to the employees.”
The company makes children’s clothes says that their concept is to make think they can be anyone and anything. The T-shirts are animated animals, professions and people doing different activities. They place the cardboard cutout of children from various descents, but in no way did they authorize the placing of the child cut out of African heritage with the monkey.
“The head shots on our hangers are intended to show the different cultures of our happy customer, and are distributed separately from the clothes,” said Lowell Cohen. “This this case one of our retailers paired a particular hanger with the T-shirt not considering how it may affect customers.”
The organization has declined to mention the name of the retail shop or its location fearing action from angry customers. He did try and distance the company by saying that the cut out hangers and the clothes are sent separately, and it is up to the retailer to hang them as they please.