The New York attorney general is ramping up his efforts to thwart two tanning salon chains, accusing them of downplaying health risks while promoting false safety claims in regards to bronzing.
New York Attorney General Eric Schneiderman has reportedly filed lawsuits against the two spas, Portofino Spas and Total Tan. The lawsuits were filed on Thursday.
The New York attorney general says the lawsuits were were pursued after complaints made by consumers against the two chains. The two tanning salons denied the allegations, saying they would not immediately respond to requests for comment.
At least one of the tanning salons, Planet Fitness, says the company is already working on ways to better inform consumers before they make a decision in regards to tanning.
In a statement released by the New York attorney general’s office on Thursday, Schneiderman claims that the indoor tanning salons violated state business laws by running deceptive businesses that promote dangerous tanning sessions.
The attorney general also noted that the two salon companies have ignored health risks linked to indoor tanning, and they have advertised false benefits of indoor tanning on their official website and Facebook page.
The lawsuit comes after the attorney general sent undercover investigators into some of the tanning locations and followed up on the businesses healthy tanning claims on Twitter. According to the attorney general’s office, in at least one case the tanning chains claimed that tanning sessions had claimed kidney cancer.
The World Health Organization has noted in recent years the indoor tanning risks include increases to skin cancer susceptibility, and exposure to two extremely dangerous types of UV rays: UVA and UVB. It can also lead to eye cancers that cause blindness.